Woodnotes carpets are woven from eco-friendly hypo-allergenic paper yarn and designed for modern residential use as well as light contract use. First displayed at Helsinki Design Week 2002, Willow has gone through a multitude of transformations leading up to its relaunch in 2022. The design's irregular striping is dyed using willow bark. Additionally, the willow natural dye is produced locally in Finland: the willow is grown and collected, made into a dye, and applied all in the same place. While using willow as natural dye is an ancient and well-established technique, Woodnotes has modernized the process to meet the needs and standards of today's world, with that hope that one day natural dyes may replace synthetic ones. Finally, the use of willow dye is especially symbolic, given that the material of the carpet itself is spun from wood.